Florence, 3rd February 2021. Everything is ready for the third edition of FIRENZE HOME TEXSTYLE, opening online on Friday, 5th February, at 9:30 a.m. with a welcome greeting from Lorenzo Becattini, President of Firenze Fiera.
While awaiting the return of the physical fair in 2022, this is going to be a special online edition, seeing the participation of about fifty companies and 60 leading brands representing the Italian manufacturing sectors of home, marine, spa textiles, contract & hotel industry, textile publishing, and fragrances, which, in these last months are increasingly attracting the public attention.
In addition to companies, the event will also see the presence of buyers from department and concept stores, architects and interior designers, key players of the textile and furniture sector, along with opinion leaders, journalists, influencers, and bloggers looking for new trends and moods of the moment.
The event will take place from Friday, 5th to Monday 8th February 2021 and will offer many benefits, among them the opportunity to visit the virtual booths of exhibitors in the various pavilions, attend live meetings in video-call mode, B2B meetings, and participate in webinars to discover trends, styles, new materials, and the latest news in production processes. The fair will be followed by Business Goin’On, taking place from 9th February to 21st June 2021, where it will be possible to consolidate business relationships started during the opening days of the event, as well as to arrange new appointments and vote the Exhibitors for the Firenze Home TexStyle Awards 2021, on schedule for 22nd June 2021.
The programme offers various webinars, to which you can subscribe for free upon registering on the website www.firenzehometexstyle.com. Among them, do not miss a meeting with the Architecture Department – DIDA – of the University of Florence, taking place on Saturday, 6th February, at 10:00 am, and dealing with ‘Technological Innovation Design in the Textile Sector – Stories’, presenting some possible innovative scenarios in the textile sector combined with design, by introducing research projects carried out with companies in the sector.
Always on Saturday, at 11:00 am, all those who love collecting textiles will have the chance to follow a presentation of Fabrics and Tapestries of the Stibbert Museum curated by Prof. Enrico Colle, Superintendent of this prestigious Florentine museum.
Furthermore, inside the so-called “Stanza delle meraviglie” (Room of Wonders) visitors will have the opportunity to find out about and admire some artistic fabrics – unique pieces inspired by great works of art from the past and preserved inside historic manufactures and Tuscan museum collections. Among them, the Antico Setificio Fiorentino (the Ancient Florence Silk Factory), Fondazione Lisio, the Stibbert Museum, the Textile Museum in Prato, and the Straw Museum in Signa.
The Fair is sponsored by the Region of Tuscany, the Florence Municipality, the Metropolitan City of Florence, the Chamber of Commerce of Florence, and the Chamber of Commerce of Pistoia and Prato.
Thanks to a co-operation with ICE – the Italian Institute for Foreign Trade – which, for the first year, decided to enhance and support the fair, and Promofirenze, the exhibition will rely on the participation of buyers coming from various European countries such as France, Spain, Croatia, Ukraine, Russia, and Great Britain, as well as from non-European strategic reference markets such as USA, Canada, UAE, Hong Kong, Japan, Colombia, Peru, Ecuador, Venezuela, and Panama.