A special edition with important novelties is set to take place at the Fortezza da Basso from 6th to 8th February 2021. On show, the best home, marine, spa, contract, and hotel industry textiles, along with a preview of the 2022 underwear, lingerie, and home wear collections from the most prestigious international brands.
Buyers from department and concept stores, distributors, key players of these two manufacturing sectors, along with industry opinion leaders, journalists, influencers and bloggers will have the opportunity to view the 2021 proposals of FIRENZE HOME TEXSTYLE (organised by Firenze Fiera) and IMMAGINE ITALIA & Co at the Spadolini Pavilion. This special edition marks the beginning of a partnership between the two B2B exhibitions, joining their know-how and specific expertise for the first time with the common goal of becoming the most important reference platform in Italy for all the professionals in these two sectors.
HUB, the first virtual showcase to present the new collection, will also make its debut, completing the organisation of the physical exhibition. This digital platform will be available from January 2021, allowing visitors and buyers to arrange appointments at the booths and to schedule their working day at the exhibition well in advance. This is a new online service available for all the companies participating, where they can present their own products through tailor-made networking tools.
The accreditation portal will also be enhanced, allowing to create an admission ticket for the two exhibitions autonomously and to access exclusive contents on the HUB virtual showcase.
The key word for the 2021 edition will be integration – starting from the unique and coordinated image of the two exhibitions which, for the first time, will merge into a single event, where digital resources will support and promote a successful physical exhibition.
Moreover, thanks to a new agreement between the organisers, 300 accredited buyers will be invited to visit both the exhibitions.
The 2021 edition will feature a new and synergic concept, planned and studied in details to encourage participation in the event in complete safety, thanks also to the Safe Firenze Fiera Protocol, ensuring full compliance with the essential procedures and regulations in force to protect the safety of exhibitors and visitors.