Florence, 15th January 2021. The 2021 exhibition season at Firenze Fiera opens with an ‘all-online’ edition of FIRENZE HOME TEXSTYLE. A new way to organise fairs and events, and the will for the most qualified companies and the most prestigious and dynamic brands in the furnishing textiles sector to ‘be there’, in the virtual market of this new year, waiting for the physical fair to be back in 2022.
This is going to be a special ‘all-digital’ edition, a tribute to the best home, marine and spa textiles, as well as to the contract & hotel industry, the publishing textile industry and fragrances, an Italian manufacturing sector that is increasingly arousing the interest of the public.
In addition to companies, the event will also see the presence of buyers from department and concept stores, architects and interior designers, key players of the textile and furniture sector, along with opinion leaders, journalists, influencers, and bloggers looking for new trends and moods of the moment.
Having now reached its third edition, the event will take place from Friday, 5th to Monday 8th February 2021 and will offer many benefits, among them the opportunity to visit the virtual booths of exhibitors, attend live meetings in video-call mode, B2B meetings, and participating in webinars to discover trends, styles, new materials, and the latest news in production processes. The fair will be followed by Business Goin’On, taking place from 9th February to 21st June 2021, where it will be possible to consolidate business relationships started during the opening days of the event, as well as to arrange new appointments and vote the Exhibitors for the Firenze Home TexStyle Awards 2021, on schedule for 22nd June 2021.
Furthermore, inside the so-called “Stanza delle meraviglie” (Room of Wonders) visitors will have the opportunity to find out about and admire some artistic fabrics preserved inside historic manufactures and Tuscan museum collections – unique pieces inspired by great works of art from the past.
Sponsored by the Region of Tuscany, the Florence Municipality, the Metropolitan City of Florence, the Chamber of Commerce of Florence, and the Chamber of Commerce of Pistoia and Prato, the exhibition will rely on ICE (the Italian Institute for Foreign Trade) which, for the first year, decided to enhance and support the fair with a structured programme of promotional activities, involving international buyers.
And last but not least, thanks to a co-operation with Promofirenze, the exhibition will rely on the participation of operators coming from European countries such as France, Spain, Russia, and Great Britain, as well as from non-European strategic reference markets such as USA, Canada, UAE, Israel, and Japan.